Mr. Li Jinyuan, the Chairman of Tiens Group

Mr. Li Jinyuan was born in 1958 in Cangzhou, an
ancient city in northern China. When he was young, he was full of
dreams, pursuits, persistence and determination. At the time China was
carrying out the Policy of Reform and Opening Up, Mr. Li Jinyuan
successively devoted himself to gaining experience in enterprise
operation and laying the foundation for his forthcoming success. After
being in business for several years, Mr. Li Jinyuan incorporated Tiens
Group Co., Ltd in 1995. Tiens Group Co., Ltd. ("Tiens Group") entered
the international market in 1997. Today Tiens Group has become a
multinational conglomerate, boasting of industrial capital, trading
capital and financial capital. Its businesses cover fields like
biotechnology, health management, hotel and tourism industry,
educational training, e-commerce, finance investment and real estate,
etc. And with its business reaching over 190 countries, Tiens Group has
set up branches in 110 countries & regions and has established
strategic alliances with top-rank enterprises from many countries. TIENS
has emerged as a global company, and is a pioneer and innovator in the
direct selling industry. Mr. Li Jinyuan proposed four theories, i.e.,
Six-Network Interaction Theory, New Swap and Alternative Theory, and
Operation and Consumption Makes More Wealth to direct the growth of
TIENS.
With a business philosophy of Serving Society by Restoring Health to
Mankind, Mr. Li Jinyuan has always kept corporate social responsibility
uppermost in his mind. Combining enterprise development with national
demand and social interest will no doubt bring benefits to society. Mr.
Li Jinyuan founded TIENS Meijing International Charitable Foundation
with 800 million Hong Kong dollars in 2003, which aims to raise funds
for public welfare. He donated RMB 3 million in cash and healthcare
products and RMB 42 million to fight SARS in 2003, RMB 10 million to the
Chinese Red Cross Foundation to found TIENS Charity Fund in 2005, RMB
30 million to found Li Jinyuan Charity Foundation in 2007 which was
officially instigated under The China Charity Federation (CCF), and
donated more than RMB 23 million to the victims of Wenchuan earthquake
disaster area in 2008. RMB 100 million was donated to cure chidren who
get congenital heart disease. In 2009, RMB 1 million was donated to
China Foundation for Justice& Courage and in 2010 the first donation
to Yushu Disaster Area of Qinghai includes money and materials
valued RMB 7 million. Study prosperity, educations support, poverty
alleviation and distress relief and etc. So far, Chairman Li Jinyuan
has donated more than 1.5 billion RMB to public charities. (Related Materials)
Mr. Li Jinyuan believes that promoting the development of China's
education is the best way to repay the motherland and society. Mr. Li
Jinyuan invested millions of RMB to build Tianshi College at the time
TIENS was founded, at a time when a great deal of capital was urgently
needed for TIENS development. The college, formally approved by the
Ministry of Education of the People's Republic of China (PRC) in 1999
and to be upgraded as undergraduate academy in 2008, is the only
privately-owned college in Tianjin. So far, Mr. Li Jinyuan has invested a
total of RMB 670 million in constructing Tianshi college, and he plans
to keep on investing. Embracing the national policy of Binhai New Area
development, he plans to establish an international modern university
with an area of 3.2 square kilometres and a construction area of two
million and one hundred thousand square meters that accommodate 30,000
students with 20 faculties and 120 majors.
Due to his outstanding contributions to society, Mr.
Li Jinyuan was granted the title "2010 China Most Philanthropic
Entrepreneur", "Global Top 10 Most Influential Chinese Champions",
"China Paragon Character for Nation Comity and Progress", "China Top 10
Coaching Entrepreneur", "China 2008 Top 10 Commonwealth Exemplar",
"Asian 2008 Brand Annual Man of the Year", "China Most Responsible
Entrepreneur for Society", "China Outstanding Contribution Award in
Philanthropy", "China Advanced Character for Nation Comity", "Honorary
Doctor in U.N. Institute for Ecology and Life Sciences", "Chinese
Business Leader With Outstanding Contribution in Asia-pacific Economy",
"International Insignia for Outstanding Chinese", "China Top 10
Outstanding Economic Talents" and many other honors. (Related Materials)